GARDENA is one of the strongest brands amongst the international competitors in the gardening sector. For instance, the prompted brand awareness of GARDENA among garden owners in Germany is more than 90 %, also in other European countries GARDENA is well-known.
This reflects that the brand has been consistently built from the beginning through innovative, high-quality product solutions with a unique design and brand communication towards the trade partners and the consumers. With the vision and the central brand promise of GARDENA to make gardening easy by intelligent simple product solutions our brand has set standards on the international level and achieved a leading position in the trade and with the consumers. This strong market position combined with high likeability and awareness are the ideal basis for the brand GARDENA to develop successfully. The direction and the contents of the targeted development are determined by the market itself. Extending the topic garden from the kitchen garden to a “living space close to nature” will give the garden always more importance in the future. At the same time, the market volume for garden products and services around garden planning, landscaping and garden care will increase over-proportionally during the coming years.